Daniel Urbach is the Co-CEO and Co-Founder of Immersive Enterprise Laboratories (IEL). Before launching IEL, Daniel co-founded Wonderfirst, where he was instrumental in developing the Impossible Science live show for IMAX dome theaters and a major science exhibition for the Fleet Science Center in San Diego.

With a background in both creative direction and technical innovation, Daniel has contributed to acclaimed projects at Disney Animation and Fox’s Animation Domination High-Def, bringing animated worlds to life. His versatile expertise spans storytelling, design, and production, with high-profile credits for Netflix, Apple, Comic-Con HQ, and Sony.