Erik Weaver is an Emmy-nominated producer and applied researcher focused on the evolution of in-camera VFX (ICVFX) into AI-driven production workflows. As Head of Virtual & Adaptive Production at the Entertainment Technology Center at USC, he leads research and real-world deployments that bridge traditional virtual production with generative AI. His recent projects include The Bends, Pathways, and ChickaBOOM, exploring scalable, professional AI pipelines while preserving creative intent and cinematic craft.